Want vs. Need

What users want and what users need is usually different stuff, and sometimes you can't deliver them what they want and what they need because noth things aren't compatible.

There are two ways of looking to the issue: at the end giving them what they want and not what they need, or giving them what they need but not what they want. It's hard to see what is the best approach, but I'm quite an advocate on giving them what they need, because they usually don't want another thing just because they aren't informed as you are on the matter in debate.

I was liking to see the Web 2.0 workgroup people in their PostBubble effort, since I expected they would leave the hyped and bubbled vision you can see on some members web presence, like TechCrunch, but, unfortunately, it seems that they are more into what people want instead of what people need. And yes, I believe this is one of those cases where one thing excludes automaticly the other.