Document standards: there can be only one?

The Inquirer is running a story telling that Brydon, from ISO, told them that

"Naturally, its desirable that there is only one international standard. The market seems to be going for two. But eventually one international standard will be listed."

Considering that there is already one document standard, ODF, and that OOXML is not a standard, is there that much to say? Obivously the right conclusion for this whole thread is that ISO should say NO to OOXML as an ISO standard, and the worldwide focus (including that of Microsoft) should be into making ODF better. Looking to what already happened in the last few years regarding to OOXML this is improbable: Microsoft is surely going to apply their unethical tatics to ruin the digital documents world...