There's a comment in Portuguese on this, in the image, but for those that don't know Portuguese, here's a translation:
You didn't get it? Don't worry.
Electronic Arts is one of the biggest companies in the world that produce and distribute game classics like Simcity and The Sims. In this picture we can see an outdoor in Canada from EA. If you use that piece of code in a C program, the output will be "Now Hiring". That's their way of letting only programmers to know that they want to hire... A nice way of filtering the people interested in the job!