As pvaneynds points out, a Belgian ISP has a publicity that goes like this:
Two romantic souls are communicating with email, and 'he' tries to find romantic music. So off he goes to the 'skynet itunes music shop' and searches the list of songs. Then he replies that he cannot select a fitting song from the long, long list. She (I presume) replies that she can, and sends a romantic song.
Now, what does this mean? Preety simple. The ad shows what consumers want to have, so, they're presenting the scenario on how stuff should be so consumers would be happy. Unfortunately, this scenario is far from real, both in terms of feasibility and legality.
Besides the fact that the itunes shop doesn't give you an mp3 (what most people expect), this is also blatant illegal sharing of music unless they went through the whole 'authorise that computer to play my songs' song and dance, which is unlikely given the 'becoming an item' setting.
The most important thing that they're pointing out with this, IMHO, is that DRM technologies preventing this to be true are just wrong.
If you happen to have a video with that ad, please tell me something.