A way to try to circunvent that is to sell DRM with another name - Microsoft pioneered it when, with other companies, decided to create the Trusted Computing Group, and the definition of "Trusted Computing": DRM with a a preetier name. For someone that doesn't know what it is, the name inspires to be something cool, right?
Now, it seems that history is repeating itself, and HBO's Zitter says that the problem with DRM is its name, so its issues would be solved if DRM changed its name to "DCE" (Digital Consumer Enablement): same shit, different smell.
What he fails to understand is that, even if people buy loads of smelly shit just because they don't know how does the thing they're buying suck, eventually they will know, and it will happen all over again. If you don't want to have your consumers being mad at you, stop trying to put shit into their mouths.
The worst blind man is the one who doesn't want to see.