Apple iTMS to sell DRM-free EMI tracks... as luxury items

Do you know the difference between a CD record with its jewel case and it's digipack version? Easy, the digipack version is more expensive, probably in a limited edition, because you're paying for it as a luxury item. Think on books, and why are hardcover books so much expensive than their trade paperback versions. Well, Apple and EMI are now doing the same with music.

The good news for EMI: they can now sell music for more than $0.99 ($1.29, to be exact), something they were trying to achieve for a long time.

The good news for Apple: they are now selling some music without DRM. Maybe they can use this to postpone the court decisions on those European countries that will sue them if they don't stop selling DRM'd files. They can even argue that they're giving an alternative to users. Until then, they'll keep telling "hey, give us time - we dealt with EMI, maybe in the future we'll do the same deal with others". They'll keep "forgeting" that lot's of indie labels want to ditch DRM files and sell only DRM-free music. They'll keep forgeting that they're still signing new deals about new businesses (video and movies instead of music), and those deals are only in DRM'd formats - no DRM-free files there.

The good news for music lovers: uh... good news? Nah. This is an attempt of turning the "standard" music (DRM-free, where "consumers" have rights such as the "personal copy" and "fair use" ones) into luxury items, making the DRM items the standard.

So, excuse me, but FUCK YOU Apple and EMI. DRM is absurd and non-acceptable. Music lovers won't accept that YOU decide that music should be defaulted as DRM'd, and that RIGHTS that we have now can be turned into "extras" we can, sometimes, purchase.

Your proposition on a new music world keeps unaceptable. You're still not giving a fuck to music artists and lovers - those that give you money - so we'll keep telling you to fuck off until you take US into consideration.

Apple's press release
EMI's press release
Announcement Podcast