Lately, on Second Life

Second Life is so hyped that it's no surprise to know that everyday someone is writting about it. But lately some nice writting appeared about it, so here's a small round of links for those interested in the matter. Freelance Samurai started playing with Second Life only recently, and three days after his first experience he was addicted. In his article he explains what is that he finds interesting in Second Life, in a "games perspective", considereing Second Life (or, I assume, these kinds of virtual worlds) a next-gen gaming experience. The article is not only interesting, but raised some nice comments, including one that reminded me that I need to write more about "centralized vs. de-centralized virtual worlds":
That's what's so cool about the 'net, and maybe before that BBSs - because it's here, and it makes sense TODAY. SL does not - it's controlled by a single company (if the 'net was like that, we'd have thousands of little 'internets' and would be stuck with paying tolls between them). It's not open, so security fears are a must. It?s too plastic! 'Cool, I'm doing the Travolta with my awesome textured suit and'*CRAP* my mouse's batteries are dead. shit, did I buy new ones?

While I don't think that this is the sollution, seems that the virtual worlds industry is starting talking more about intercommunications between virtual worlds, which will help solving these issues. OK, it's nothing like the web, but it might end being a usefull enough communication system between VW's as Fidonet was to BBS's: HiPiHi is aiming to establish "3D virtual world standards", which, I hope, can be combined to the old news from Linden Labs wanting to open their grid... While some people are starting to understand the potential in Virtual Worlds, and using Second Life in the propper way to achieve that, like helping deaf people or doing simple interfaces that can be used, for instance, by blind people, others just don't understand the concept behind virtual worlds, even if there are companies aiming to help you create a virtual shop, since the real issue here is that, as Paula said,
If you want to sell your product in SL, the best way to do it is to create a community around your product. Because SL is about communities, not about buildings.
Of course that others might be successful: for instance Thinkgeek has a virtual store in SL, and while I stopped buying from them IRL (issues with customs), I might end spending some linden dollars with virtual clothing from their store. Let me give you more examples: new forms of education are appearing there, aiming for a nieche market, but aiming directly for avatars, and succeeding. On the other hand, WWF didn't know how to play their game, while others succeded in getting environment consiousness in VW's.

Finaly Branding in Second Life matters, and don't forget to check out Second Life Insider if you want regular news about Second Life.