Tuesday afternoon on Web 2.0 Berlin 2007

A Conversation with Neil Holloway, Microsoft Europe

Microsoft doesn't get advertising potential in IPTV, and are talking about closeminded methods of using IPTV to enhance advertising... I really see a big market here.

Microsoft doesn't get mobile computing and mobile web.

Microsoft doesn't talk about the Facebook deal.

Microsoft will buy 20 to 30 companies until the end of the year, most of them web 2.0. The statement came in the form of "we don't want to be the 2nd or the 3rd, so we'll buy and buy"...

First thing "good" (for them) I've heard is already after the schedule and as a response to a question. Microsoft wants to generalize their XBOX platform to be a "media platform" (XBOX, Media Centers, IPTV...)

High Order Bit: Introducing Ginger

Ginger is basicly the upcoming version of Netvibes... They're now betting in aggregation of social networks data and widgetise the web using standards (maybe creating some for social widgets?)

Creating Passionate Users

Awsome presentation... Tells you about why does your "help" of "FAQ" or "User Manual" doesn't usually help, people aren't in a "I want to learn this" mood, but in an WTF mood, thinking they're stupid because they can't do what they want with that stupid application... And how to understand the people in that mood and how not to make them have that feeling.

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