What is Web 2.0: The Rules for Creating Successful Online Products in the 21st Century

"Hey, Google is announcing today the GPhone" - great way to wake up the audience :-) The thing is, he didn't need it, he's a great speaker... ( the slides will be on slideshare after web2.0expo).

Nice talk about mashups and remixing... It also shows quite well that you can compare web stuff to music stuff, and the concept behind web 2.0 is exactly what's now starting to happen to music... So yes, music 2.0 is quite a nice definition.

Key web 2.0 design patterns

• The Long Tail


• Users Add Value


• Network Effects by Default


• Some Rights Reserved


• The Perpetual Beta
• (not that I like his "definition" of beta...)


• Cooperate, Don't Control


• Architecture of Participation

Creating services is the big thing, not applications... (Compare creating a "Blogger" to having a blog...)

He told about how to deploy a wiki in a company, something that gave me a smile, but his example can be applied to a lot other stuff... As a matter of fact I think that any web application should be deployed more or less that way, and if it doesn't have success than the application sucks, not the deployment method...

He said that it is illegal to download an youtube video... I had this discussion once, I really have to double check this again, but I think it is not illegal. Anyway, content needs to be open. Companies shouldn't be worried about "how do I take my valuable data out of Google?", they should be earning money out of it by opening up and make money by giving that data...

Ahem... Defining bandwith as what empowered the web 2.0 boom is commiting a mistake... That's like vertical scaling: and a major fuck-up if you consider the bandwidth you have in the mobile web...

He just described (without knowing) why half the people that has an oppinion about Google's personal search results think it is bad: they're taking into account what they think they know about one user, instead of using the network effect and the wisdom of crowds...

If you create something that already exists, as it is, but if it is more easy to use, people will switch to your app...

Everyone has a mobile so it's potentially on the web... mobile web is one of the next big things...

He tells something I completely disagree: "the best online products and services [...] iTunes, Sony CONNECT, Zune Marketplace"... Yes, he knows that COnnECT is dead, but even if he considers Zune Marketplace as a "copycat" of iTunes, iTMS website is completely not a "best online product", it even isn't good!

"Nobody needs to ask permission to anyone to create an aggregator" (talking about the model of the blogosphere)... Once again, I have questions about the correctness of this sentence (even if I think it should be that way), I've discussed this a couple of times and I would really like the sources for that sentence...

Challenges of RIAs:

• Loss of page views (ajax'd stuff makes you be everytime in the same page...)


• RIA content is non-cawlable (sometimes, breaks SEO)


• stop breaking the browser (using standards would fix that...)

This notes do not describe at all this presentation, so you should go and download it. This ended being only personal notes for future reference...

Questions/Slides: dion(at)hinchcliffeandco[dot]com