Now, one of those know to advocate this new change of paradigm is Gerd Leonhard, that is now putting it into practice to the release of his new book "The End Of Control" . The book, released as text (via mail, blog or RSS), PDF, mp3 or (real soon) video, will see a paper release, but only after the complete book is online, free. For now, you can read one chapter per week (to be released each monday), and I recommend you to do so, since the book seems to be a really good one... about this kind of things.
 - http://tinyurl.com/29fswb
 - http://tinyurl.com/2fvw2c
 - http://news.google.com/news?ncl=1121551540
 - http://www.endofcontrol.com